Clothing Guide

Our general rule is to wear what makes you feel comfortable and confident, but here are a few tips if you would like additional guidance.

Avoid

Distractions: We recommend simple, natural, earthy colors that match your environment. If you’d like to work with a color palette, let your group know so one member doesn’t stand out with a bright magenta jumpsuit. It’s ok if a few members wear interesting patterns/design, but strive for balance.
Logos: It’s better to strive for a timeless look!
Fresh tans: A fresh tan can over-emphasize orange in your skin, and it can be hard to balance skin tones.
Vibrant reds and oranges: These colors might be nice in small doses like lipstick for a pop of color, but avoid basing your entire outfit around them. Your skin tone is the most important color to get right in the final photograph (mostly reds and oranges), and it’s easier to look natural when it’s not competing with similar, more vibrant colors. To keep yourself in focus, opt for muted reds/oranges instead.
Sunglasses or transition lenses: No worries if your only glasses are transitions (we’d rather you look like yourself), but it’s good to see your eyes!
Over coordination: Where’s the personality if everyone wears a white t-shirt and jeans?

Environmental color cohesion: Think about the colors of our photo location and build a palette around them. In general, colors to consider are natural blues like the water and sky, light pastels, neutrals, or earth tones.
Subtle group cohesion: Use a loose theme to look unified without being identical clones.
Comfort: It’s easier to smile when you’re dressed for the weather. This is especially true for young children.
Look for inspiration: Google family/senior/couple photography clothing inspiration for examples. You can also find inspiration from other folks we’ve worked with!
Self confidence: When in doubt, you’ll look great if you wear what makes you feel comfortable and confident!